In this day and age, video has become increasingly powerful as a marketing and advertising tool. ‘Video Marketing’ is one of the most powerful forms of digital marketing and distribution through platforms like YouTube, Vimeo, Vine and company blogs has only increased its potential. Videos can also be an integral part of other marketing campaigns […]
If a picture tells a thousand words, one expert has calculated that a sixty-second video is the equivalent of 1.8 million words. Video marketing is one of the advertising industry’s 2017 buzz phrases, and a third of all online activity now involves watching videos. Marketing professionals have unleashed a plethora of breathless statistics to demonstrate […]
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or […]